Case Study -
JuiceEstation, Walton-on-Thames
Brand Revitalisation & Sales Growth
SituationJuiceeStation was a small, independent juice bar located in the heart of Walton-on-Thames. Despite being well-positioned within a busy area, the business was experiencing stagnation in sales and struggling to stand out in a competitive market dominated by larger chains and new health-focused cafés. Foot traffic was steady, but conversion and repeat visits were low, signalling a disconnect between the brand and local consumer expectations.
Challenge
Local juice bar facing declining sales and poor brand recognition. The menu was cluttered with low-performing products, and the brand lacked innovation, leading to lost sales opportunities and weak local presence.
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Solution
Redefined the brand’s value proposition around freshness, quality, and simplicity. Refocused the product mix and refreshed the customer experience to rebuild trust and drive engagement.
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Key Actions
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Analysed sales data to identify zero-performing products.
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Streamlined menu, removing underperforming drinks.
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Introduced new, trend-led options (e.g. turmeric-based drink).
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Revamped visuals and brand storytelling across all channels.
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Launched newsletter to strengthen customer loyalty.
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Results & Impact
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+25% sales growth within one quarter.
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Increased customer retention and engagement through newsletter subscriptions.
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Enhanced brand recognition within the local market.
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Business expanded to a larger retail space within a major shopping centre, sustaining momentum and visibility.