Case Study - Stanley Security
Building a Global Brand Content Strategy for Stanley Security
Situation
Stanley Security, a global leader in security solutions, sought to strengthen its brand presence and drive growth across multiple B2B sectors including banking, manufacturing, healthcare, data centres, and retail. Despite strong products and revenues exceeding £10 million, the brand lacked a cohesive global content strategy. Its digital and social presence was fragmented, with inconsistent messaging and minimal engagement.
Challenge
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Fragmented brand storytelling across regions and business units
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Limited awareness and inconsistent engagement in target sectors
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Underperforming social media channels with low ROI
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Lack of alignment between content, sales, and product marketing
Solution
I led the creation and rollout of Stanley Security’s first global brand content strategy, designed to unify messaging, drive awareness, and build thought leadership.
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Key initiatives included:
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Developed a global content strategy that aligned with sales objectives and brand purpose, focusing on trust, innovation, and security leadership.
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Partnered with industry specialists to create sector-specific, SEO-optimised content for web, social, and events.
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Enhanced social media presence with a digital-first, multi-platform approach — integrating organic and paid campaigns across LinkedIn, Facebook, and Instagram.
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Launched the company’s first influencer and internal advocacy program, featuring industry experts and internal leaders to boost credibility and reach.
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Managed multi-stakeholder collaboration, coordinating two creative agencies and a network of contractors.
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Defined a marketing calendar and product roadmap to align campaigns with key launches and industry events.
Results
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Increased social followers by 25%–55% across platforms:
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LinkedIn: +55%
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Facebook: +45%
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Instagram: +25%
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Significantly improved engagement across social, events, and thought leadership initiatives
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Strengthened brand reputation and consideration across all B2B sectors
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Drove measurable sales uplift through integrated content and e-commerce alignment
Impact
This initiative transformed Stanley Security’s global digital presence, positioning the brand as a trusted voice in security technology and solutions. The strategy not only elevated brand awareness and engagement but also laid the foundation for a sustainable, ROI-driven marketing model supporting multi-market growth.