What the Deep Dive Assessment review covers
We look at the whole picture, then focus on four questions.
How do customers find brands like yours now?
Search, social, creators and AI assistants, and where your brand shows up.
How much budget should stay in established channels, and how much should test new ones?
We recommend a split, including a defined share held back for tests.
Which emerging channels are worth testing now, and which can wait?
A short list with reasons and the likely cost of a first test.
How will you know it worked?
Tracking, success measures and a decision date, agreed before you spend.
What we look at
Your current marketing plans and commercial goals
Spend by channel, agency and objective, including paid media and creators
Performance and tracking: what is measured, and what cannot be measured yet
How customers find you now, including a check of how your brand appears in AI search and assistants
Emerging channels: which are worth a test, which can wait, and what a first test would cost
Your marketing technology, and practical uses of AI in your own team's work
Agency and freelancer roles, and where they overlap
AI and emerging channels, in plain English
AI search and assistants. People now ask AI assistants such as ChatGPT for recommendations. We check whether and how your brand appears, and what to do about it. This is sometimes called generative engine optimisation, or GEO.
Creators and social. Where creator and social activity fits next to your paid media, and how to measure it. If you want help running creator campaigns, see our Creator Campaigns page.
New ad platforms and formats. Which are open to UK advertisers, what a first test costs, and what is worth a small test.
We research, test and advise. We set the success measures before any money moves, and we tell you honestly what the results show. *
* Ai, Paid and emerging tools Research, test and advice applies for Ongoing Planning projects onlyÂ
What you receive, and how to start
What you leave with
- A clear view of what is working and where money is being wasted
- A recommended budget split, with the reasoning behind it
- A short list of AI and emerging channels to test, and what to leave for later *
- Prioritised next steps you can act on with or without DIMO
The review stands on its own. You can use it with your own team and agencies without hiring DIMO.
Two ways to start
Deep Dive Assessment
Ongoing Planning
Price: £675
Price: Customised/POA
Format: 60-minute session
Format: Ongoing / Project-based
Review of plans: Spot check
Review of plans: Full audit of plan & spend
Budget recommendation: High-level
Budget recommendation: Detailed allocation plan
AI and emerging channels: Strategic overview
AI and emerging channels: Full roadmap & test setup
Written output: Concise summary
Written output: Full strategy presentation
Follow-up: 60-min hour included
Follow-up: Regular strategic sessions
* Ai, Paid and emerging tools Research, test and advice applies for Ongoing Planning projects onlyÂ
How it works, and what comes next
If you want help delivering the plan
If the review shows a clear opportunity, we offer a 3-month pilot or 6-month programme. We work alongside your existing agencies, or find and brief new ones if the review shows they are needed. We move as fast as your data allows.
Before
You share your plans, channel list, recent reports and goals. We review your plans, channels, marketing technology and use of AI.
During (60 minutes)
A strategic conversation that challenges your current approach, analyse whether your setup supports your goals, and explores practical uses of conventional marketing strategies, AI and new channels.
After
A concise written summary, key recommendations, prioritised next steps and a follow-up hour to talk them through.