The problem, and who it is for
Creator campaigns are easy to start and hard to get right.
More budget is moving into creators. Kantar's 2026 Marketing Trends report found that 61% of marketing leaders plan to raise their creator budgets this year, and called measurement "a foundational measurement challenge" for creator marketing.
Source: Decision Marketing, 20 January 2026, reporting Kantar's 2026 Marketing Trends report.
Three things usually go wrong:
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The wrong creators. Large audiences that do not match your customers, or content that does not fit your brand.
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Loose terms. Unclear deliverables, usage rights and approvals, which cause problems later.
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No proof. Posts go live, but nobody can say what they sold.
DIMO runs the campaign end to end and builds the tracking in from the start.
Creators are assessed by audience relevance, content quality, brand fit, and proven commercial experience to ensure high-end results.
This is for you if:
- You sell products or services where creator content can move sales
- You want creator campaigns run for you, with one senior point of direction, rather than another platform to manage
- You want to see what each campaign delivered, in commercial terms
- You invest [£2,000+ a month] in marketing
What we handle, and how we vet creators
One team, from first contact to final report.
You give us the commercial goal. We handle the rest of the campaign.
What we handle
Strategy and planning: goals, audience, platforms, budget and timing
Creator search and vetting: a shortlist matched to your brand and customers
Briefs: clear creative briefs and deliverables
Negotiation and contracts: fees, usage rights and schedules agreed upfront
Campaign management: day-to-day contact with every creator
Content review: you approve content before it goes live
Tracking and reporting: results tied to your goals, reported in plain language
How we vet every creator
We check each creator against six points before they reach your shortlist:
Audience fit: who actually follows them, by country, age and interests, not just how many
Audience quality: signs of real engagement, and of inflated followers or bought comments
Content quality: the standard and consistency of their recent work
Brand fit: whether their values, tone and past partnerships suit your brand
Commercial track record: evidence they have driven action, not just views
Professionalism: reliability, communication and respect for deadlines and disclosure rules
You see the reasoning behind each recommendation, and you make the final choice.
How we work
Goals first. Every campaign starts from a commercial objective, not a follower count.
People first. We build real working relationships with creators, which shows in the content.
Clear terms. Deliverables, fees and rights are agreed before anything is made.
Honest reporting. You see what worked and what did not.
Start small: pilot, programme, fees
Start with a pilot, not a long contract.
Most brands begin with one campaign. If it works, you extend it. If it does not, you have learned that on a small budget.
Stage
What it is
Typical length
Pilot
One defined campaign, with goals and tracking agreed upfront
3 months
Programme
Ongoing creator activity, using what the pilot taught us
6 months
Annual
A renewed partnership, adjusted each year to your goals
12 months, renewed as you wish
Fees
Our fee: [fee model to confirm: for example a fixed monthly fee, or a percentage of creator spend with a minimum : Agreed in writing before work starts.
Creator fees and amplification (paid boosting of creator content): passed through at cost. We do not add a margin, and you see every invoice.
Minimum creator budget: [to confirm, for example £2,000+ per campaign]
Creator Campaigns FAQ
Tell us about your campaign.
Share a few details and we will reply within [2 working days] with next steps. Prefer to talk first? Book a free 15-minute intro call.