DIMO reviews your plans and spend, shows you how to split your budget across paid media, creators and new AI-led channels, and leads the work alongside your team and agencies.
AI & EMERGING CHANNELS • BRAND & CREATOR PARTNERSHIPS • GROWTH STRATEGY • CAMPAIGN MANAGEMENT • PERFORMANCE & MEASUREMENT
Why coordination matters now
The disconnect between strategy and execution is the single greatest drain on marketing ROI. When teams operate in silos, growth stalls. DIMO bridges this gap with senior-led point of direction that aligns creators, AI, and paid media into one cohesive roadmap.
40%
Average waste in uncoordinated marketing spend across multiple agencies.
3.5x
Higher conversion rate when creator partnerships are aligned with paid media search.
1 Roadmap
Unified strategic point of direction for all internal teams and external providers.
THE CHALLENGE
More places to spend. Less certainty about what works.
Customers now find brands through search, social, creators and AI assistants. Each new channel arrives with its own agency, its own report and its own promises. The result is budget spread thin, unclear returns and decisions made on assumptions.
Two ways to work with DIMO
Marketing Plan & Budget Review
Reach people where AI, emerging channels and established categories like paid media are becoming part of discovery. Commercial growth is our focus.
An independent review of where your marketing money goes, with a clear plan for where it should go next. We look at paid media, creators and the new channels worth testing, and show you how to measure them.
Built for marketing and growth leaders at established businesses with an in-house team and several agencies to coordinate.
Brand & Creator Campaigns
For brands where creators can move sales
End-to-end creator campaigns, directed by DIMO and measured against your commercial goals. We find and vet the right creators, manage the relationships and report on what worked.
For Business
We partner with brands to refine marketing efficiency, eliminating budget waste while significantly improving customer lifetime value and satisfaction.
For Creators
We help creators scale their influence into sustainable business growth, providing the strategic support to turn creativity into commercial success.
New channels, without the hype
There is always a new channel to try. We help you decide which ones deserve your budget, and which can wait.
How it works
Why DIMO
We research, test and advise. We set the success measures upfront, and we tell you honestly what the results show.
AI search and assistants
How customers use them to discover brands, and whether and how your brand shows up.
Creators and social
Where creator and social activity fits next to your paid media, and how to measure it.
Ad platforms and formats
Which are open to UK advertisers, what they cost, and what is worth a small test.
One strategy. Connected growth.
Led by founder Priscilla Mills
Founder Priscilla Mills brings 15+ years of senior marketing leadership and experience gained at Sony, Adidas, Nokia, Stanley Black & Decker and Regus, across consumer electronics, sport, beauty and technology. Most recently, she has been supporting global healthcare client Cencora Alliance Healthcare.
You work directly with Priscilla and are supported by a network of vetted specialist partners who deliver to the DIMO standard. Our client satisfaction is our goal.
01
Assess: understand your business, customers, current activity and goals.
02
Identify: find the channels and gaps with the most growth potential.
03
Test: run controlled experiments across paid media, creators, social and AI-led channels.
04
Measure: tie every pound of investment to a commercial measure.
05
Scale: put more budget behind what works, and only what works.
Have more questions? Visit our FAQs.